Facebook boosts ad targeting with partner categories
Ever amping up new ways for advertisers to engage with users, Facebook began rolling out a new feature today that doubles down on the social network's use of ad targeting.
Dubbed "partner categories," Facebook's new feature aims to target ads to more categories of people. These categories use data from third parties, such as Acxiom, Datalogix, and Epsilon, to glean information about what users buy on the Web.
Here's more from a Facebook blog post:
For example, a local car dealership can now show ads to people who are likely in the market for a … Read more