categories

Facebook boosts ad targeting with partner categories

Ever amping up new ways for advertisers to engage with users, Facebook began rolling out a new feature today that doubles down on the social network's use of ad targeting.

Dubbed "partner categories," Facebook's new feature aims to target ads to more categories of people. These categories use data from third parties, such as Acxiom, Datalogix, and Epsilon, to glean information about what users buy on the Web.

Here's more from a Facebook blog post:

For example, a local car dealership can now show ads to people who are likely in the market for a … Read more

Thirst brings you the news from around the Web with an easy-to-browse interface

Thirst for iOS had already been out for a few months, giving us a new way to view Twitter by organizing tweets into categories so you could read them in a sort of digest. But the latest version takes this news aggregator to a whole new level, scouring the entire Web for content, then displaying it in categories that are easy to browse.

What makes Thirst a compelling alternative to other newsreaders like Flipboard is that it doesn't just give you the latest story to hit a particular RSS feed. Instead, it uses a complex algorithm to perform a … Read more

Create 'Jeopardy'-style quiz presentations with PowerPoint Jeopardy

I'll take "PowerPoint Templates" for $300, Alex. This free template lets PowerPoint users create their own version of the popular quiz show "Jeopardy" by entering their own answers and questions (and, yes, the order is correct, answers first). What is PowerPoint Jeopardy? Correct!

OK, so that was probably one of the easiest "Jeopardy" questions ever, but that's fitting because PowerPoint Jeopardy is easy to set up and use, once you've enabled macros in PowerPoint (instructions are included). You simply enter the categories, answers, and questions in the provided space and click … Read more

Download and manage your files with the Internet Download Accelerator

The Internet Download Accelerator is designed to help you quickly find and download videos, music, games and more. While it proved very easy to user, but the search feature didn't always find files even when we searched for videos we knew were on the site.

The interface presents as a file directory, much like Windows Explorer. In the left pane, you can see the main categories, All Downloads, Top Downloads, and Status, and easily drill down to see items in these categories. You can also set up your own categories to help you manage the files you download. All … Read more

Pulse News, an elegant mobile reader

Pulse News gives you all the news from your favorite Web sites laid out in an intuitive interface. News sites are laid out vertically so you can swipe up and down to the latest news from all sites quickly, or you can swipe horizontally to read more stories from the same site. Each story heading has the headline and an included graphic, making for a more elegant approach than other news readers that show only text links. Touching a story heading gives you either a text-based summary, a mobile-optimized version for easy reading, or a way to view the story … Read more

Take the pulse of the Internet

Pulse News for iPad gives you all the news from your favorite Web sites laid out in an intuitive interface. News sites are laid out vertically so you can swipe up and down to the latest news from all sites quickly, or you can swipe horizontally to read more stories from the same site. Each story heading has the headline and an included graphic, making for a more elegant approach than other news readers that show only text links. Touching a story heading gives you either a text-based summary, a mobile-optimized version for easy reading, or a way to view … Read more

Intuitive schedule maker

Schedule Split Shifts for 25 Employees is a set of Excel spreadsheets that allow users to create schedules for up to 25 employees in up to two locations. Although the program isn't bad for what it is, users should be aware that it is really just an Excel file, not a separate application.

The program's functions are separated into different spreadsheets within an Excel workbook. Users enter employee information, including their position (manager, cook, or waiter), and any age-based restrictions on how many hours they can work, and availability. Users then create schedules, inputting how many workers they … Read more

Huge conversion calculator

Converber provides an incredible amount of options as a unit converter. With a simple layout and an impressive collection of units, this program will be helpful for school and everyday life.

We dove right into the program's intuitive and simply laid out interface, with two main menus of conversions front and center. We would have liked a more robust Help file, perhaps with definitions of the more obscure conversions, but were able to fully utilize the program nonetheless. At first we didn't believe the program description boasting over 1,200 conversion units, but we quickly learned it was … Read more

Football spread predictor

NFL Forecaster helps users predict weekly professional football games. While its depth is impressive, the amount of manual input may scare off some.

The program's interface is a cluttered and confusing mix of charts and statistics. We did ourselves a favor and consulted the Help file, specifically its alphabetized topics list, whenever a hurdle presented itself. The program excels at showing the current week's professional football match-ups and giving the spread (how many points the winner will win by). We were unable to know how accurately the program predicts scores since this was tested before the season, but … Read more

Basic start menu organizer

Tidy Start Menu is an intuitive way to organize the programs in your Start menu. Although the program is easy to use, we found that some of the features we most like to see in such programs are available only by upgrading to the Pro version.

The program's interface is clean and moderately attractive. The program comes with nine categories, such as Games, Programming, and Entertainment, and a series of check boxes allows users to specify what programs they would like to have appear in each category. Users can also drag and drop programs from one category to another. … Read more