Viva la revolucion! Mercedes channels Che Guevara for car tech
They said it, not me.
"Some colleagues still think that car-sharing borders on communism," Mercedes-Benz Chairman of the Board of Management Dieter Zetsche said onstage at CES today, speaking about Mercedes' new CarTogether initiative. "But if that's the case, viva la revolucion!"
To be sure, a luxury-car maker like Mercedes is not actually promoting communism. But during his CES talk, Zetsche pushed hard on a vision that the company has for a greener future that allows drivers to reduce emissions by using connected and social technology to easily find compatible passengers to share rides with. … Read more