In preparation for Chevrolet's centennial celebration, set for November 3, 2011, GM Korea gathered 1,143 of its customers in Pyeongchang, Gangwon, to create the largest Chevrolet bow tie and set a new Guinness World Record.
The motorcar mosaic was made up of Spark, Aveo, Cruze, Orlando and Captiva models and measured 688 feet (209.9 meters) in length and 221 feet (67.6 meters). The design was recognized as the Largest Car Logo.
The Chevy brand launched in Korea on March 1, 2011, with a nationwide brand unveiling event in Seoul. Since then, GM Korea has introduced several … Read more