camo

Earlier this year, we took a close look at Iomega's eGo line of portable hard drives. We tested both the brown leather eGo and the camo eGo, with superb results: we liked both Iomega's Drop Guard design that protects the drives from drops up to a meter above the floor, and the quick transfer speeds.

Now, Iomega is taking the drives' aesthetic value one step further by introducing the 320GB eGo Helium. The drive is just .63 inches, and its sleek exterior casing is anodized silver to match perfectly with Apple's MacBook Air. Inside the chassis, you'… Read more

It's been awhile since we've seen a ruggedized external hard drive come to the market. The last one we reviewed was the LaCie Rugged All-Terrain Hard Drive; it scored well in the speed tests and even withstood a 30-inch drop off a desk in nonoperating mode.

Iomega's eGo camo portable hard drive takes it a step higher and bumps the maximum drop height to 60 inches (5 feet), or so they report. Along with the standard read and write tests, we also took the liberty of performing a drop test to prove its toughness. The day we … Read more

If LaCie is trying to lock up the fashionista market by hiring European designers to tart up their storage devices, Iomega seems to be sending an entirely different message with its "eGo" line of portable drives.

To wit: A few months back it released a version that bore a striking resemblance to a hip flask, and now it's come out with a model dressed in full camouflage fatigues. The 250GB "Camo eGo" is also outfitted with a black "Iomega Power Grip," adding "a style of adventure and intrigue to the eGo color … Read more

So many cell phones look alike these days, but here's one that will definitely get noticed if you're an attention-starved millionaire. It didn't seem possible that luxury handset maker Mobiado could get more exclusive than its "Stealth" and "Luminoso" phones, but it's done just that with the "Professional Camo."

Like its predecessors this handset is made from aircraft aluminum and stainless-steel keys for less weight and more durability, but the Camo is noticeably different because of its hand-painted camouflage design. It looks even more unusual because the metal casing is … Read more

Louis Dorman just launched AdCamo, a new advertising medium. AdCamo spots run on the backgrounds and surrounding space on Web pages and software applications. So instead of seeing all that lovely whitespace around your favorite blog content, you'll see your blog hovering over a giant, tiled ad.

It's brilliant. Also, it's terrible.

Advertisers will love it. This kind of in-your-face branding is very powerful, and advertisers will pay for it. Compared with standard text ads, and even banner ads, these background advertisements simply cannot be ignored.

Until now, only big sites, like CNET, … Read more

Remember when gas masks were all the rage? So passe. The true survivalist chic will surely be flashing their new toxic gas detectors at their next bunker soiree.

Fashionable toxic gas detectors are now available in a convenient handheld design, according to Mobile Magazine says, so we can "identify safety and security threats in real time." Not only that, but the new QRAE II model claims to be the first four-gas monitor with a lead-free oxygen sensor--who could ask for more?

We just hope they'll come out with some new colors soon. (Black is so 2006 in … Read more