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Study: When it comes to influence, bloggers beat friend lists

Facebook likes to trumpet the value of "trusted referrals"--recommendations and ads with the endorsements of members of your friends list. But a new study from Jupiter Research, commissioned by analytics company BuzzLogic, says that consumer purchases are more likely to be influenced by what they read on a blog versus what their social-networking rosters recommend.

Half of all those surveyed who identify as "blog readers" (people who read more than one blog per month, a fifth of total survey respondents) say that blogs are important to them when it comes to making purchasing decisions. But … Read more

BuzzLogic's ad network exits beta

BuzzLogic, a start-up that tracks "influence" across the confusing blog landscape, has pushed its ad network out of beta to a full release.

The "Conversation Ad Network" debuted in beta mode in June and uses BuzzLogic's influence-tracking technology as a way to draw in both advertisers and bloggers. Advertisers are promised access to the most influential bloggers in their niches, and bloggers with that influence are offered more lucrative deals.

Prior to launching the ad network, BuzzLogic purchased ActiveWeave, manufacturer of browser plug-in BlogRovr, to shape it into a tool for clients. Then, during its … Read more

Blog 'influence' tracker BuzzLogic to acquire Activeweave

BuzzLogic, which tracks discussion of clients' companies across blogs and social-media sites and then pinpoints the most influential commenters, has announced plans to acquire software start-up Activeweave for the technology behind a browser plug-in it developed.

That chunk of code is BlogRovr, which produces content from pre-selected "favorite blogs" as Web sites are displayed; if the user loads eBay, for example, a BlogRovr tray within the window might display what tech blogs have been writing about the auction giant recently.

Financial terms were not disclosed, but BuzzLogic's motives were: It wants to apply the BlogRovr technology, which … Read more