Microsoft has hired a new vice president with strong ties to Washington and public relations.
Mark Penn will join the company as corporate vice president for strategic and special projects. Leading a small team focused on "key consumer initiatives," Penn will report directly to CEO Steve Ballmer.
Microsoft will rely on its new hire's experience in "strategic development, branding, and positioning" to come up with "breakthrough" ideas designed to meet consumers' changing needs, the company said today.
Dubbed "one of the best-known political and campaign strategists in Washington" according to The … Read more