Manage updates with the Download AppHeadphone maker 'Beats' marketing rules at Olympics
File this one under M.W.A.: Marketers with attitude.
Organizers of the 2012 London Olympics are peeved at Beats Electronics, makers of the headphones that are ubiquitous in major U.S. cities, according to The Guardian and other British publications. Without the company ponying up the money to become an official sponsor of the games, Beats' headphones still managed to find their way onto the ears of Olympic athletes, who during the games are some of the most watched people on the planet.
That makes them very valuable human billboards.
Officials from the International Olympic Committee are looking into … Read more
