Tim Cook maintains Steve Jobs' Beatles business model
Tim Cook likes to talk about Apple's values and the virtues of teamwork. At the Worldwide Developers Conference this week, he told the 5,000 developers in attendance to build products for Apple's platforms that trigger emotional responses, such as "delight," "surprise," "love," and "connection" for users.
One of the videos shown at WWDC, and released as a TV ad, introduces the world to Apple's value system: "We spend a lot of time on a few great things...until every idea we touch...enhances each life it touches.&… Read more