Baynote specializes in using traffic and user data in order to tailor recommendations and generate more sales. Launched in June 2006, Baynote employs this "wisdom of the crowds" approach and provides customized reporting to large companies. Today, Baynote is launching their Collective Intelligence Platform. On top of their prior capabilities, Baynote's web software now allows for automatic email customization, featuring product recommendations, based on collected data. In addition, new features for mobile, search, and customized statistics are also included in this release.