How FuelBand fuels Nike's bold tech ambitions
BEAVERTON, Ore. -- Earlier this month, Phil Black bounded onto the stage at the Tiger Woods Center at Nike's world headquarters here, dropped to ground, and pumped out a handful of perfectly executed pushups with the precision of a former Navy Seal instructor, which Black is.
And then, with a booming voice that commands attention, he reeled off a litany of reasons why the collected venture capitalists should pump money into his startup, FitDeck, with just as much as ease. FitDeck, which has already sold $4.3 million worth of fitness-focused playing cards from his garage, is raising funds … Read more