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awakening

iPhone apps of the week

I've now crossed into my eighth page of apps on the iPhone. Frankly, the time is quickly approaching when I'm going to have to delete good apps from my iPhone just so I can download more. To make matters worse, the apps keep on coming at the iTunes Store, as more developers figure out ways to utilize this unique platform--and they keep getting better! I haven't deleted an app that I've paid for yet, but I believe that the time might be coming when money spent will not be enough of a reason to keep an … Read more

Video mashup publicity campaigns take an angsty turn on Eyespot

I'd always considered Broadway musicals to be a pleasantly low-tech form of entertainment. When something's live on stage, there's only so much you can do to make people look and sound better (not to mention the special effects).

But what happens when you're trying to market a musical to the tech-addicted MySpace generation--and to those willing to admit they once fell into that age group? Clearly, you start a video remix competition. It is, after all, the trendy marketing tool du jour, now that faster broadband connections and improved Web technologies have made it possible for … Read more