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av concepts

The 404 1,034: Where Jeff takes an ice nap (podcast)

Jeff took a spill on the ice during a hockey game yesterday, but he manages to limp his way into the studio to help us out with today's rundown. We wouldn't be The 404 if we didn't cover the 2Pac holographic concert at Coachella last weekend, and even though it's technically just a clever optical illusion, we're excited about the upcoming 2.0Pac tour and the potential of resurrecting our own favorite performers from history.

Meanwhile, Ikea furniture designers in Sweden have come up with a new way to vertically integrate their furniture with another … Read more

Tupac hologram raps from beyond the grave

Rapper Tupac Shakur was murdered in 1996. In 2012, he shared the stage at the Coachella music festival with Snoop Dogg.

The startlingly realistic appearance came courtesy of AV Concepts, a company specializing in holographic projection technology. According to AV Concepts, the holographic return of Tupac required months of planning in conjunction with Dr. Dre's production company.

There are quite a few YouTube videos of the performance floating around, showing the life-size hologram giving shout-outs to Coachella, Snoop Dogg, and Dr. Dre and rapping the song "Hail Mary." It gets even more impressive when Snoop Dogg comes out for a synchronized duet.… Read more