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Companies find ways to launch iPhone apps at SXSW

AUSTIN, Texas--Given that you can't walk more than a couple feet at the South by Southwest Interactive (SXSWi) festival here without stumbling into someone tapping away on one iPhone application or another, it's easy to forget that just a year ago, there was no such thing as an official iPhone "app."

But now, of course, iPhone apps are one of the hottest technology segments of all. And since SXSWi is ground zero for cutting edge social media and the people who are often the earliest adopters of such technology, a series of companies have used the … Read more