atrac

There was a time when Sony was the first name in consumer electronics. The company's Trinitron TVs dominated the TV market for decades. In 1975, Sony's Betamax was the first widely adapted consumer video recorder format. The Walkman hit the market in 1979 and changed the way people listened to music, creating the personal audio market category. In 1982 the CD, which the company developed jointly with Philips, changed the way we listened to music even more. Sony extended its reach when it purchased CBS Records in 1988 and Columbia Pictures in 1989, and scored a triumph in … Read more

Due to shrinking demand, Sony will cease production of MiniDisc Walkman devices this coming September, Nikkei reported today. This marks yet another blow to the dying format, which experienced a roller-coaster ride of popularity during its 20-year lifetime.

During MiniDisc's introduction at CES 1991, Norio Ohga, Sony's president and CEO at the time, boasted that "the success and benefits of CD and analog compact cassette led to a new need--a need based on satisfaction with CD's wonderful sound, durability, and quick random access, and a need based on the portability, recordability, and shock resistance of the analog cassette. It is a need for MiniDisc."

A need, indeed. After launching the first MD products in 1992, Sony would go on to sell more than 22 million MiniDisc devices (as of March 2011), with millions more sold by other companies that licensed the technology, including big names such as Sharp, Kenwood, Panasonic, and others. … Read more

Sony's years-long effort to promote its Atrac audio encoding format appears to be coming to an end.

Sony's known for creating proprietary formats rather than adopting formats developed elsewhere. Many other companies--Microsoft in particular--do the same thing, but Sony sometimes seems to cling to its technologies long past the date where it makes business sense. Sony invented Atrac for its MiniDisc, but as MP3 players became popular, Sony tried to push the format into the new world of discless players. Those first Sony portable players didn't support MP3. This helped a down-on-its-luck company with no consumer electronics … Read more

Sony's NW-S705F Noise Canceling MP3 player is now on sale in the U.S. for about $199 for 2GB version and $169 for 1GB. You may remember when Crave reported on Sony's announcement of this player back in October. The big hullabaloo is that the NW-S705F has active noise-cancellation integrated into the player. Before you get too excited, the active noise-cancellation system will still require you to use Sony's proprietary earbuds. Even though the noise-canceling circuitry is in the player, microphones located on the outside of the earbuds are necessary for the function to work properly. The … Read more