AT&T updates its brand...again
AT&T is still struggling to convey the fact that it is a seamless blend of two companies--the "old" AT&T with Cingular. Cingular was a brand sensation, having been created out of whole cloth and gaining massive market and mindshare in a very short amount of time. I remember the first time I saw an ad for it, in a subway station in San Francisco, and was struck by how fresh it was, from the name to the color to the lively logo. At the time I knew nothing of its provenance (a merger of … Read more