armour 39

See workout stats with the Armour39 Watch

If you're interested in the $149.99 Armour39 fitness system, Under Armour suggests another gadget to add to your collection. The $199.99 Armour39 Watch is designed to complement the Armour39 strap product and provide a way of digesting workout stats at a glance.

Design and features Details about the Armour39 system, which Under Armour says will ship on March 20, aren't fully available quite yet. The company has however stated that its line of personal fitness products will measure workout details such as heart rate and calories, along with the level of intensity, speed, and something called &… Read more

Armour39 promises detailed fitness tracking

Exercise gear maker Under Armour has just entered the growing personal fitness tracking arena, taking many by surprise. Better known for making athletic apparel like shirts, shoes, and underwear, the company has announced plans to sell the Armour39 system, a product line meant to measure a wide range of exercise stats for dedicated athletes.

Design The Armour39 base package consists of a tracking device, called a Bug, and a large strap. The Bug is essentially a module that records your physical activity and then communicates with smartphones via a wireless Bluetooth connection to sync captured data. This combo costs $149.… Read more

Apple's iWatch and the smartwatch trend

Wednesday's CNET Update is watching the wrist:

The buzz is building over the rumored Apple iWatch. Today's tech news roundup looks at the latest report on the team working on Apple's smartwatch and the growth of this new category.

Along with the wrist, Under Armour wants to be the gadget for your chest. Armour 39 is the company's new fitness monitor set to take on the Nike FuelBand, and it is a sensor worn around the chest during a workout. If you want to live-track your progress, you'll need an iPhone app or the special $… Read more

Under Armour targets hardcore athletes with Armour 39

If you casually hit the gym on an occasional basis, Under Armour's new fitness-tracking system may not be for you.

Under Armour unveiled its Armour 39 system today, and at first glance it aims to be a direct shot at other fitness-trackers such as the Nike FuelBand. And while it may potentially take a chunk out of Nike's business, Armour 39 seems to be aiming to go after a more hardcore audience.

"This is a training product," Mark Oleson, director of innovation and research for Under Armour, said in an interview with CNET. "It sets … Read more