Nike launches app accelerator program to fuel developers
Nike is ripping a page from the titans of tech, taking the first steps to building a platform on which developers can create applications for its Nike+ products.
The sports shoe and apparel giant has partnered with TechStars, a startup mentoring and investment organization, to launch Nike+ Accelerator. Through the program, Nike and TechStars will give 10 groups $20,000 to build health and fitness applications that use the Nike+ technology.
"The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike's commitment to help people live … Read more