Samsung takes wraps off 'Club des Chefs,' Samsung House
NEW YORK -- Samsung on Wednesday said it will partner with Michelin-starred chefs to design new kitchen electronics, boosting its focus on the home appliance market.
The Korean electronics giant took the wraps off the partnership during an event in Manhattan's trendy Soho neighborhood. The company set up a temporary "Samsung House," which is open to the public for a couple days later this week, to demonstrate its various home electronics.
As for its new "Club de Chefs," Samsung will call on a handful of award-winning chefs to "serve as ambassadors and consultants" … Read more