Tumblr has signed a deal with analytics company DataSift to provide insight to advertisers on what consumers are saying on the site.
Starting on Monday, DataSift will have access to Tumblr's data in real-time. The company's deal with Tumblr also includes access to historical data. According to DataSift, the company will be able to see what people are saying about organizations through its collection of Tumblr data. The company attempts to help advertisers with their social marketing campaigns by providing such insight. DataSift has a similar partnership in place with Facebook and Twitter.
The move could be an … Read more