analytics

It looks like a four-year-old industry is hijacking one that has been around for six decades.

According to mobile analytics firm Flurry, the time people spend on mobile apps is now nearly neck-in-neck with time spent watching television.

"With new content released via thousands of new apps each day, we expect this trend to continue," Flurry CEO Simon Khalaf wrote in a blog post today. "In fact, we ultimately expect apps on tablets and smartphones to challenge broadcast television as the dominant channel for media consumption."

With the holiday season bearing down on the calendar, Jake Vance needs to know how many cupcakes he should make every day. Make too many, and the rats that frequent his dumpsters are happy. Don't make enough, and customers walk away without getting to enjoy their favorite treat.

Vance runs Sweet Avenue, a small bakery in Rutherford, N.J. So small, in fact, that it doesn't make sense to spend hundreds and hundreds of dollars on point-of-sale software or professional cash registers that are routinely used by larger businesses to generate smart data on sales patterns.

Until even … Read more

The smartphone industry has reached an important milestone.

During the third quarter, the total installed base for smartphones worldwide hit 1.04 billion, jumping from the 959 million smartphones in use during the second quarter, research firm Strategy Analytics announced today. Just a year ago, the total worldwide smartphone installed base was 708 million.

It took 16 years for smartphones to reach the 1 billion mark. The Nokia Communicator, a device that first launched in 1996, is widely viewed as the first smartphone to hit store shelves. Since then, a host of smartphone makers have jumped into the fray.

"… Read more

While Facebook Chief Operating Officer Sheryl Sandberg wouldn't affirm whether or not Facebook could take on Google in the search arena, it's clear the social-networking giant thinks there's an untapped revenue stream in a social search product.

"I think people are surprised how much search is done on Facebook, you know, every day there's an enormous percentage of search. There's also a promise in the market that search could become more social that we don't think this has been met," she told CNBC this morning. "When you're looking for information, … Read more

Twitter launched a certification program today that clearly identifies which Twitter-based services the company values, no doubt further upsetting developers who have been left out of Twitter's good graces.

The micro-blogging site is focused on promoting companies that "bring some of the most innovative products and services" to businesses and organizations, according to a blog post from Seth Bindernagel, who works on platform marketing for Twitter.

Twitter recently tightened its restrictions for developers, drawing ire from some but solidifying its relationships with developers who created products that tie Twitter into the business world.

These developers include the … Read more

The Android and iOS operating systems may be even more popular than you think.

Research firm Flurry Analytics today announced that iOS and Android adoption is ten times greater than PC adoption at that technology's rapid-growth phase in the 1980s. The mobile platforms have amassed users twice as quickly as the Web during its go-go period in the 1990s, and three times faster than recent social networks. The company is basing those figures on the first five years of widespread adoption across all of these technologies.

According to Flurry, 640 million iOS or Android-based devices were in use last … Read more

Topsy, a real-time search engine that draws on Twitter's huge stream of information, today launched a new tool for businesses.

Aimed at marketers and journalists, Topsy Pro Analytics is a beefed-up version of Topsy's free service, which lets you search for Twitter's most popular tweets.

While other developers are slamming Twitter for its recent API shakedown, Topsy and Twitter have never been tighter. Topsy's analytics tools lets companies use tweets to identify trends or gauge how consumers feel about products and brands.

One of the companies to get a thumbs-up in Twitter's announcement last week … Read more

Venturing out of its typical terrain Flurry announced today that it is launching a collection of cloud services to "empower developers to build better apps faster."

To accomplish this feat, the mobile app analytics company acquired the mobile startup company Trestle (it bought Trestle back in May but didn't announce the acquisition until today). Together they worked to create the data driven app built on cloud infrastructure. The terms of the deal were not disclosed.

The way AppCloud aims to work is by letting developers put cloud-driven capabilities into their apps, such as user account management, scalable … Read more

In a largely expected move, Google has announced that tomorrow it will discontinue the old version of Google Analytics, which it has continued to support for much of the past year after introducing a new version.

Google released a new version of the Web visitor statistic service last September that focused on real-time results but kept a link to the old version at the bottom of the page. That link will be retired tomorrow, Google announced today in a company blog.

"We have received some really great feedback over the last year on what's working and what's … Read more