Stars can be difficult, especially when you do ads with them.
No matter how much you pay them, some like to have input on the scripts. The bigger the star, sometimes the bigger the input. Sometimes, though, the stars just take the money.
So when rumors began to roll that Microsoft was launching Windows Phone 8 with ads featuring Gwen Stefani -- and, as the rumor had it at the time, Jay-Z -- I wondered whether the ads would follow the template of the one pleasant, but slightly pedestrian ad already released.
It featured British TV presenter, Holly Willoughby (embedded … Read more