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Nielsen: U.S. smartphone ownership higher among minorities

Almost a third (31 percent) of all mobile phone users in the United States own smartphones, but their adoption is higher among specific minority groups, says a report out today from Nielsen.

Based on a survey conducted in December, Nielsen found that 27 percent of white mobile phone users in the U.S. currently own smartphones. But that rate was lower than the 45 percent of Hispanics, 45 percent of Asians/Pacific Islanders, and 33 percent of African-American mobile users polled who said they have a smartphone.

The adoption rates for smartphone ownership are also rising, especially among minority groups. … Read more

Glam Media's newest section targets African Americans

Glam Media, the female-oriented advertising and blog resource firm that has stirred both conversation and controversy in Silicon Valley and Madison Avenue, plans to announce on Thursday a "channel" for blogs geared toward African American audiences.

Called Glam Black Life, the new content area joins existing channels like fashion, beauty, entertainment, family, and the most recent addition, "wellness." Like the others, Glam Black Life serves ads on blogs that have been accepted into the network, and see their content featured on the Glam.com homepage and e-mail newsletter. And like other Glam niches, Black Life is … Read more