David Karp, speaking at the TechCrunch Disrupt conference in New York, noted that advertising remains Tumblr's biggest challenge, but it's seeing good traction with its efforts.
"Budgets are starting to ratchet up," Karp said. He noted that "some of the best advertisers in the world" are turning to Tumblr.
Tumblr sits alongside the Internet elites in terms of audience, but the 6-year-old blogging medium has lagged far … Read more
As Yahoo CEO Marissa Mayer continues to work to reformulate the company as a modern mobile-forward search engine with new products and features, she's also thinking about earning revenue the good old-fashioned way -- advertising.
The company launched two new ad features on Monday. One is a new way of introducing ads called Yahoo Stream Ads, and the other is a redesigned Yahoo Billboard.
"As we continue to build products and features that inspire and entertain our users, we're committed to delivering engaging and effective advertising opportunities," Mayer wrote in a blog post Monday. "Over … Read more
Salesforce.com is turning things up a notch for its Marketing Cloud platform with a new product styled similarly to its other cloud-based products: Social.com.
Social.com stems from Salesforce's acquisition of Buddy Media and its subsidiary, the London-based Brighter Option.
Thus, the Marketing Cloud now boils down to three core areas: social media listening (Radian6), publishing content (Buddy Media), and branding (Social.com). The new service is described as a self-serve application for use by agencies, brands, developers, retailers and advertisers in developing, automating, and managing social ad campaigns.
Touting it as the first platform that connects … Read more
Google, which relies on advertising for some 95 percent of its revenue, doesn't want ads on its hotly anticipated Google Glass eyewear.
The blanket prohibition came in the fine print of a policy made public this evening, which says "Glassware" developers may not "serve or include any advertisements" and they "may not charge" users to download apps for the device.
Today's announcement, which coincided with news that Google Glass Explorer Edition prototypes were about to ship, indicates that the Mountain View company is proceeding carefully, even slowly, when allowing third-party developers access … Read more
The Taiwanese Fair Trade Commission has reportedly launched an investigation into Samsung on allegations that the phone-maker was paying students to post negative online comments about HTC devices, according to AFP. HTC is one of Samsung's most staunch rivals.
Supposedly, the South Korean tech giant hired students to both write the inflammatory comments about HTC products and also recommend Samsung cell phones. The commission says that this type of behavior is akin to false advertising. According to AFP, the Fair Trade Commission spokesman Sun Lih-chyun said, "The case was set up last week after we received complaints." … Read more
NEW YORK--Hyper-targeted advertising based on your location is coming to mobile phones and could finally bring money into the mobile advertising market, say experts at the All Things D mobile conference here Monday.
In two separate interviews, the CEO of the mapping app Waze and ad executives Jason Spero from Google and Mollie Spilman of Millennial Media talked up the importance of users' GPS location information to help tailor advertising.
Spilman said that this kind of advertising is very powerful to brands.
"Location is important because we know where you are, and when you are doing something," she … Read more
Ever amping up new ways for advertisers to engage with users, Facebook began rolling out a new feature today that doubles down on the social network's use of ad targeting.
Dubbed "partner categories," Facebook's new feature aims to target ads to more categories of people. These categories use data from third parties, such as Acxiom, Datalogix, and Epsilon, to glean information about what users buy on the Web.
Here's more from a Facebook blog post:
For example, a local car dealership can now show ads to people who are likely in the market for a … Read moreUp until now, only Apple's Safari browser had blocked third-party cookies by default. Last week's release of Firefox 22 to its developer's channel also came with the feature, indicating that the option will soon make it to all Firefox users.
Firefox 22 Aurora (download for Windows, for Mac, and for Linux) blocks third-party cookies by default, putting the ad industry on notice that browsers are about to start looking askance at them. While Safari has had the feature for a long time, no other major browser has supported it until now.
Mozilla first announced in February that … Read more
When General Motors pulled its $10 million advertising campaign from Facebook last year, it caused quite a commotion. Now, the carmaker seems to be having second thoughts.
GM has confirmed that it will reignite its ad campaign on the social network, according to Ad Age. This is a major turnaround from last year, when it proclaimed that Facebook ads simply didn't work.
"Chevrolet is testing a number of mobile-advertising solutions, including Facebook, as part of its 'Find New Roads' campaign," Chevrolet's U.S. VP of marketing, Chris Perry, told CNET. "Yesterday, Chevrolet launched an industry-first, '… Read more
It's always troubling when a salesman looks into the future and tells me that I'm going to love something.
How can he possibly know? It makes me feel so terribly obvious, devoid of secrets and subtlety.
Oddly, Apple has decided to use the opportunity of this weekend to tell me why I'm going to love the iPad.
How does Apple know I don't? Perhaps I dated it for a while and decided it was too short or too demanding or just too beautiful for me?
A new Web campaign for the iPad swoops in after a similar exercise for the iPhone, … Read more
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