advertisements

Opponents of Facebook's settlement of a lawsuit involving "Sponsored Stories" -- an ad feature that displays images of users of the social network -- spent Friday morning in a San Francisco court trying to convince a federal judge that the settlement's terms fail to protect the privacy of minors.

Facebook, of course, believes otherwise and if users who are objecting to the settlement don't agree, they should just leave the class-action lawsuit, according to Michael Rhodes, the attorney hired by the social network to handle the case.

"If it's such a terrible action, … Read more

In an effort to appease its advertisers, Facebook plans to more aggressively remove ads from Pages and Groups that host content of a violent, graphic, or sexual nature, the social network said Friday.

The change, which will start as a manual review process and become automated over time, means the social network will actively restrict ads from appearing on the right-hand side of Groups and Pages, such as those selling adult products.

"While we already have rigorous review and removal policies for content against our terms, we recognize we need to do more to prevent situations where ads are … Read more

The Interactive Advertising Bureau, a group that represents hundreds of Internet advertisers, has attacked Mozilla's involvement in a Stanford Law School privacy project to judge whether individual Web sites can be trusted to set behavior-tracking browser cookies.

The IAB doesn't like the Cookie Clearninghouse, which Stanford's Center for Internet and Society and Mozilla announced on June 19. The project aims to rate individual to bring privacy ratings for browser cookies -- the small text files that Web site operators can store on people's computers. Cookies can be useful for remembering that you're logged into a … Read more

In letters to Google, Yahoo, AOL, Microsoft's Bing, and several other search engines, the FTC updated its guidance from 2002 about the need to distinguish between advertisements and search results. Since that original letter in 2002, the FTC has seen a decline in compliance with its guidelines.

"The letters note that in recent years, paid search results have become less distinguishable as advertising, and the FTC is urging the search industry to make sure the … Read more

The HTC One is made of aluminum, but HTC is set to recruit an iron man to advertise it -- yes, the folks at High Tech Computers are reported to have signed "Avengers" and "Sherlock Holmes" star Robert Downey Jr. as the face of their phones.

Fresh from the success of "Iron Man 3," 48-year-old Downey Jr. is reported to be stuffing $12 million into his metal trousers for holding up an HTC phone on billboards, in TV ads and in print.

According to Bloomberg, Downey Jr. "will have final say over creative … Read more

During Facebook CEO Mark Zuckerberg's whirlwind Asia tour, he stopped by the offices of Samsung this week for a quick meeting with the company's president, Shin Jong Kyun.

After the meeting, Shin stopped to talk to reporters and said that the two discussed potential partnerships, according to Bloomberg. The partnerships would reportedly center on advancing mobile-advertising sales.

Facebook has been long pushing to boost advertising on mobile. In April, the social network debuted Facebook Home, which is a family of mobile apps and a social-networking-focused skin that runs over Android in smartphones like HTC's One and Samsung'… Read more

Google is expected to sell more mobile ads this year than the rest of its competitors combined for the second straight year, according to a new forecast.

The Web giant will generate $8.8 billion in revenue from mobile advertising this year after paying commissions to its ad partners, a 92 percent increase over the previous year, according to a forecast released Thursday by research firm eMarketer.

Mobile ad sales are expected to hit nearly $16 billion this year, meaning Google will have a 56 percent share. Google sold $4.6 billion in mobile ads in 2012, capturing 52 percent … Read more

The Vine is pretty clever. It shows, in six rapid seconds, how to quickly and easily put up a simple bookshelf.

Done in the stop-motion technique that has been the hallmark of most of the best Vines to surface so far, the video is an ad for Lowe's home improvement stores, and is part of a series called, appropriately, #lowesfixinsix.

Published more than three weeks ago, the video got a fresh life today when Twitter featured it as the inaugural poster child for its new #CreativeFavorites program, an initiative that aims to celebrate the best work being done on … Read more

MENLO PARK, Calif. -- Facebook wants to make it less confusing for marketers to advertise on the social network, so it's killing some ad units and consolidating others, the company announced Thursday.

"What we want to do is take the guesswork out of the process," Fidji Simo, a product manager for ads, said during a press event at Facebook's headquarters. The company is rolling out several changes in the next couple of months to its 27 types of advertising, including the elimination of Facebook questions, online local offers, and the individual page posts ads.

The simplified … Read more