There are some things you shouldn't do before breakfast.
Examine your bank balance, for example. Or listen to a discussion at the United Nations.
To this list, I feel we can surely add a new ad for the LG G Flex phone.
Should you have been too busy searching for a Mr. Bit who founded Bitcoin lately, the LG G Flex is a rather interesting phone that wraps itself around your face like a lover who thinks you have money.
To those tasked with advertising it, there might have been many ideas immediately rattling in their brains.
Instead, LG … Read more
BlackBerry is attempting to draw a line in the sand when it comes sponsored ads reaching BBM users.
In a blog posted Tuesday, BBM product and brand marketing head Jeff Gadway acknowledged that BBM Channel creators will be able to send sponsored posts and invites to their subscribers, but such content won't seep into the actual chats. The sponsored content itself will be "direct, relevant, friendly," Gadway promised.
BBM Channel users will potentially see three different types of sponsored content from channel owners, according to Gadway.
Featured placements will be promotions designed by channel owners looking to … Read more
Apple's iOS 7.0.6 had captured more than 13 percent of all North American iOS traffic on the Chitika ad network just two days after its debut.
Releasing its findings on Wednesday, Chitika noted that the latest version of iOS accounted for 14.5 percent of ad impressions on the iPhone and 12.3 percent on the iPad, resulting in an average of around 13.3 percent.
Though the initial two-day adoption rate of iOS 7.0.6 failed to match the results for iOS 7, Chitika believes the majority of iOS users could be running the latest … Read more
BARCELONA -- The newest, highest-speed incarnation of Wi-Fi networking, 802.11ad, is coming to mobile phones.
Wilocity announced Sunday it will show a prototype phone at Mobile World Congress that, with the company's wireless networking chips, can use the 5Gbps wireless communication links. The company's upcoming Sparrow chipset for phones will join existing chips that can be used in laptops and tablets, said Mark Grodzinsky, the company's vice president of marketing.
"Phone makers will be integrating it into phones in the second half of 2014," Grodzinsky said. "You'll see the first phones in … Read more
Google wants to assure advertisers -- who help float its revenue boat -- that their ads are actually reaching their target audiences. To further that mission, it said Friday, it has acquired a company called Spider.io.
Spider.io, which was founded just three years ago, provides a fraud-fighting service aimed at ensuring the accuracy of advertising metrics. Google didn't disclose the terms of the deal, but said that it plans to integrate Spider.io's service into Google's display and video ads immediately. Google will then build out Spider.io's platform to improve the general understanding … Read more
Ads are coming to Firefox's New Tab page, browser maker Mozilla announced on Tuesday.
Revealed at the Interactive Advertising Bureau's annual leadership meeting in Palm Desert, Calif., Mozilla said that the ads are part of an attempt to connect new browser users to sites that they might find relevant.
Called Directory Tiles, the initiative will use a combination of sponsored sites, popular sites based on geographic location, and Mozilla ecosystem items to fill in blank New Tab pages. Currently, the nine empty boxes on a new New Tab page fill in over time with sites culled from the … Read more
Google-owned YouTube has a new chief, according to a new report.
Susan Wojcicki, Google's senior vice president of advertising and commerce, has been chosen to lead YouTube, The Information reported early Wednesday, citing people who claim to have knowledge of the company's plans. Later in the day, Recode confirmed the report. Current YouTube head Salar Kamangar will remain at Google in a different role, developing his own early stage projects.
Google CEO Larry Page said in a statement e-mailed to Recode, "Salar and the whole YouTube team have built something amazing. YouTube is a billion person global … Read more
Not everyone is lucky enough to quit their job live on TV in front of 100 million people.
Not everyone is brave, rude, or foolhardy enough either.
Still, machine engineer Gwen Dean decided to sit next to John Turturro during the Super Bowl and offer a little excitement to her boss, Ted.
It was said at the time that Ted had no idea she would do this. The only person who knew, other than the production team, was Dean's dad.
So what of the aftermath? Dean appeared on the "Today Show" to reveal all.
Visit NBCNews.com … Read more