adcamo

So much for whitespace: AdCamo launches background ad network

Louis Dorman just launched AdCamo, a new advertising medium. AdCamo spots run on the backgrounds and surrounding space on Web pages and software applications. So instead of seeing all that lovely whitespace around your favorite blog content, you'll see your blog hovering over a giant, tiled ad.

It's brilliant. Also, it's terrible.

Why it's brilliant

Advertisers will love it. This kind of in-your-face branding is very powerful, and advertisers will pay for it. Compared with standard text ads, and even banner ads, these background advertisements simply cannot be ignored.

Until now, only big sites, like CNET, … Read more