ad-skipping

Dish Network chief defends new ad-skipping feature

Dish's new ad-skipping feature has aroused anger among TV broadcasters, but the company's chairman sees it as a wake-up call to the industry.

In a recent interview with The Wall Street Journal, Dish Chairman Charlie Ergen defended Ad Hop, the new feature that lets Dish viewers skip advertisements.

Cheap Web-based TV is a threat to pay TV, believes Ergen, a trend created in part by the networks themselves because of their failure to develop ads better targeted toward viewers. Ergen is hoping Ad Hop will convince TV networks to create "more meaningful" ads that people won'… Read more

Discovery CEO warns Dish Network against skipping ads

BOSTON -- Discovery Communications CEO David Zaslav warned Dish Network that it's playing with fire when it comes to a new commercial hopping DVR technology.

During a panel here at the National Cable and Telecommunications Association's annual tradeshow, Zaslav told CNN's Erin Burnett that the new feature Dish Network introduced recently on its Hopper DVR, which skips advertising during shows that are recorded from broadcast TV, could disrupt the industry in a negative way. He said the model is unsustainable since program owners need the advertising revenue to help cover the cost of their shows.

Dish co-founder … Read more

Dish touts new 'Auto Hop' commercial-skip feature

What feature have viewers been waiting for since the "beginning of television?"

According to Dish, it's commercial-free TV, and it's added a new "Auto Hop" feature to its Hopper HD DVR system that allows you to jump over all commercials in recorded prime-time programs from ABC, CBS, FOX and NBC when viewed a day after airing. … Read more