Is ad blocking the problem?
Ars Technica's Ken Fisher recently wrote an impassioned plea to turn off ad-blocking software like AdBlock Plus to save the online publishing industry. His attempt to turn back the clock on digitization, however, would likely accomplish the opposite.
Fisher has a good point: ad-blocking software almost certainly does hurt sites like CNET by denying them revenue. As he points out, "[m]ost [large] sites...are paid on a per view basis," not a click-through basis, which means that ad-blocking software very literally takes money out of the pockets of publishers, leading consumers to "devastat[e]...the … Read more