ad impressions

The new iPad is already making an impression on the Web, at least according to ad network Chitika.

Monitoring ad impressions triggered by all the iPads seen on its network, Chitika found that the new iPad is scooping up a hefty five percent. The company's real-time tracker page provides an ongoing glimpse into how many new iPads are popping up on its network, which typically sees hundreds of millions of impressions per week among all mobile devices.

The data specifically looks at the percentage of iPad impressions over the past 12 hours based just in the United States. Chitika … Read more

Windows 8 activity among developers and other early adopters has fallen over the past three months, says a new study from ad network Chitika.

Looking at ad impressions for the Windows 8 Developer Preview on its own network earlier this month, Chitka found that they were measurably lower than ones seen in September.

Specifically, the new data compared impressions during the week of December 4 with those found toward the end of September, shortly after Microsoft launched the Developer Preview to the public. The stats released on September 26 showed a healthy jump in online activity in just a one-week … Read more

Android continued to scoop up a healthy share of users on Millennial Media's mobile ad network in August, while growth for Apple's iOS was relatively flat.

For the month, Android ad impressions jumped 48 percent over July, giving Google's mobile OS a 54 percent slice of the ad network, according to Millennial Media's August Mobile Mix report. In contrast, Apple's iOS failed to gain much ground from July, leaving it with a 28 percent share.

However, numbers from month to month aren't a direct comparison because the August data included both smartphones and connected … Read more

Google's Android was the top smartphone OS on Millennial Media's mobile ad network for the sixth consecutive month, capturing 53 percent of all ad impressions in May, according to a new report.

In second place, Apple's iOS shed a single percentage point from April, grabbing 27 percent of all ad impressions in May. That left BlackBerry maker Research In Motion with a 17 percent share, up slightly from the prior month thanks to demand for its BlackBerry Curve, according to Millennial Media, which says it tracks ads on more than 85 percent of all mobile devices in … Read more

Android is the top mobile platform in North America, according to mobile ad network InMobi, but the iPhone's iOS is close behind thanks to a recent surge.

InMobi's Mobile Insights Report for April found that Google's Android remained in the lead among mobile platforms in North America with 37 percent of all ad impressions on its network, a slight increase from January. However, the launch of the Verizon iPhone in February helped boost Apple's share of ad impressions by 9.4 percentage points to 33 percent.

BlackBerry maker RIM found itself in third place in North … Read more

More people viewed video ads at Hulu than at any other Web site last month, according to stats released yesterday by ComScore.

Out of the 4.3 billion video ads that U.S. Internet users watched in March, 1.2 billion of those were at Hulu, making it the top site for video ad impressions for the month. Video network Tremor Media was next on the list with 804.3 million ad views, followed by video marketplace Adap.tv with 553 million video ad impressions, and BrightRoll Video Network with 398 million.

Internet users spent a total of 1.9 … Read more

Android has surged ahead of Apple for the first time as the most popular smartphone OS, according to Millennial Media's mobile ad network.

In Millennial Media's December report, Google's mobile operating system won 46 percent of all ad impressions (the number of times an ad is displayed), compared with 32 percent for Apple's iOS. In November, the two operating systems were neck and neck at 38 percent each.

Rounding up the rest of the competition, Research In Motion's BlackBerry OS grabbed 16 percent of ad impressions in December, Nokia's Symbian nabbed 2 percent, and … Read more

Facebook served up the greatest number of online display ads among all online publishers tracked by ComScore over the third quarter.

With a total of 297 billion online display ads, the popular social network accounted for 23 percent of all ad impressions (the number of times an ad is displayed), ComScore announced yesterday. Facebook's market share for ad impressions jumped 13.9 percentage points from 9.2 percent in last year's third quarter.

Yahoo came in second for the quarter with 140 billion display ad impressions, followed by Microsoft with 64 billion, and Fox Interactive Media with 48 … Read more

Revenue from mobile ads for Android outstripped that for the iPhone for the first time on Millennial Mobile's ad network in September.

For its September Mobile Mix report, the mobile ad network, which hosts ads on the popular smartphone platforms, found that ad requests (the number of times a mobile ad is clicked on) on Android phones rose 26 percent from August and have jumped 1,283 percent since January. In July, Android pulled ahead to become the second largest mobile OS tracked by Millienial and now grabs 29 percent of all ad impressions (the number of mobile ads … Read more