Salesforce.com has completed its $689 million acquisition of social media marketing platform Buddy Media, the company said today.
The acquisition, which was announced in June, was rooted in the social synergy between the two companies. The companies have said that the addition of Buddy Media's service will vastly improve Radian 6, a "social media listening platform."
"Salesforce.com now has the No. 1 players in social listening and marketing -- Radian6 and Buddy Media," Salesforce.com CEO Marc Benioff said in a statement. "With the rapid growth in technology spending by [chief marketing … Read more