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What will Apple do next? It's the very secret sauce that keeps the company interesting, along with some very successful products.

Here are five predictions for the next 12 months as Apple heads into one of its most closely watched years yet.

Editors' note: This is the first in a series of stories looking ahead at what's to come from a handful of major technology companies, and technology categories. In the coming days CNET will do the same for Google, Facebook, Microsoft, Amazon, and others.

1. Apple TV, take four Has there ever been an Apple product with… Read more

Even with Apple's top product arriving in more stores around the world, and its last products of the year shipping out, Wall Street's not so hot on the company today.

Shares of Apple closed at $509.79, down $19.90, or 3.76 percent, on Friday. That's near where the stock was trading in February, ahead of the journey that would take it beyond its high of $702 in September.

Of course everyone's looking for explanations behind the slump, a behavior that's become regular in the nearly three month span since the iPhone 5 went … Read more

Apple's iTunes, iCloud, and Maps chief, Eddy Cue, let go of a portion of company stock last Friday, a new filing shows.

According to a filing with the U.S. Securities and Exchange Commission this afternoon, Cue sold off 15,000 shares last week, worth just under $584 apiece on average.

The total sale was worth just less than $8.76 million.

Cue was promoted to senior vice president last September, a month after Tim Cook took the helm as CEO. As part of the promotion Cue oversaw iTunes, iCloud, iAd, and Apple's iBookstore. With an executive shuffle … Read more

NEW YORK -- "Apple should double-down on Jony Ive." That's what Gene Munster, managing director and senior research analyst at Piper Jaffray, counseled during a state of Apple presentation at the Business Insider Ignition conference.

"The concept of the Apple's operating system has basically been copied by competitors... The real substance is the hardware side, where Jony Ive plays into it," Munster said. "The difference is in the hardware, and isn't fully appreciated."

In October, Ive was given the leadership role in developing the user interface for … Read more

Apple's stock is up nearly 6 percent in midday trading today, marking a minor recovery for the stock, which has declined more than 20 percent since reaching an all-time high in September.

Shares of Apple were at $557.99, up $30.31, or 5.74 percent, in trading on Monday, coming close to where the stock sat 12 days ago, but far from the high of $705.10 two months ago. The stock hit a nine-month low on Friday, before closing up later in the day.

The recovery comes amid reports that Apple's seeing strong sales of its … Read more

Recently-appointed Apple hardware chief Dan Riccio sold off nearly $11 million in company stock this week.

The sales, which took place yesterday and today and were detailed in a regulatory filing, included 19,726 shares, with another 1,000 that are given away as a charitable donation. All told, the value of the shares that were sold tallied up to a little more than $10.73 million.

To put things in perspective, Riccio along Craig Federighi, Apple's senior vice president of Mac Software Engineering, were given 75,000 shares of company stock as part of promotions in September, worth … Read more

Despite shoppers lining up around the world for Apple's freshly launched tablets, Wall Street appears to be unimpressed.

Shares of Apple's stock closed at $576.67, down $19.87, or 3.33 percent, on Friday, continuing a downward trend since late September.

The dip comes amid what appears to be brisk sales of the iPad Mini, though at a noticeably smaller scale than that of other major product launches. Analysts expect the company to sell anywhere from 800,000 to 1.5 million of the devices this weekend, which would be half the number of third-generation iPads Apple … Read more

Trading on Wall Street is closed until tomorrow in light of Hurricane Sandy, though a slew of new analyst notes offer a peek at how investors should view recently announced changes near the top of Apple's management.

The consensus: it's surprising that Apple's iOS chief Scott Forstall and retail chief John Browett are leaving the company, but a very good thing some of the key executives are still there.

CNET has collected some of the highlights from this morning's flurry of notes below.

Gene Munster of Piper Jaffray says the big takeaway is that design chief … Read more

Apple CEO Tim Cook said today that there's plenty of room for the Cupertino, Calif.-based company to grow in China.

"We continue to see it as an extremely exciting market," Cook said during a conference call with analysts held after Apple disclosed its most recent earnings.

Cook said that Apple's revenue in China over the last few months was $5.7 billion, the bulk of its overall Asia-Pacific revenue of $7.5 billion. Apple's total China revenue for the entire fiscal year ending last month was $23.8 billion, he said, now making up … Read more