Intel revs up ultrabook campaign: A better MacBook?
With Intel's latest silicon due soon, the chipmaker is cranking up the marketing volume for ultrabooks, saying the skinny laptops usher in a "a new era of computing."
The marketing campaign launched this week is the biggest in about a decade, spanning television, online, and print ads, the company said today. And Intel is putting its proverbial money where its mouth is.
Hundreds of millions of dollars will be allocated for the "largest marketing spend for the company since launching Intel Centrino in 2003," Intel said in a statement. (See first TV ad below.)
