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OpenCandy brings the bucks to desktop software

LAS VEGAS--If you want to make money off of apps, you must develop for mobile, right? Wrong, says SweetLabs' Chester Ng, who points to his company's success with its OpenCandy project to help developers earn a living.

The problem is both cultural as well as logistical, Ng said in an interview outside the Las Vegas Convention Center. Desktop software, especially on Windows, has a long history of being developed as freeware. But pitching a secondary software purchase to the user during the installation process had been poisoned, he said.

"The problem is that developers don't like the … Read more

OpenCandy brings ad market to software installs. What?

We don't write much about old boring installable software here on Webware. We're not about that. But a new company, OpenCandy, is taking a proven Web 2.0 model--the ad network--and applying it to software installation. It's very clever. And it will probably work.

The concept is this: If you're a software developer, you can insert the OpenCandy library in your app's installer (Windows only, so far). When users install the app, they get a pitch to also download another app. As the host of the pitch, you can either hand-pick apps you want to … Read more