Eluga

Panasonic stakes smartphone recovery on Eluga line

BARCELONA, Spain--We now know the two Android phones on which Panasonic is pinning its hopes for a successful re-entry into the world market for mobile phones.

The good news: they're both sleek, waterproof designs with buttons tucked into the back. The bad news: they're named "Eluga."

Maybe the name test-marketed better in Europe and Japan, where the phones will arrive first, but to me it sounds like a big, homely fish. In any event, they'll be carrying the weight of Panasonic's attempt to reach beyond the Japanese mobile phone market into which the company … Read more