BlackBerry

How BlackBerry is fixing its once 'broken' brand

ORLANDO, Fla. -- When Frank Boulben joined BlackBerry a year ago as its chief marketing officer, he found a company whose reputation with the public was in shambles.

To make matters worse, its marketing strategy was in complete disarray. Each country or region had their own version of a BlackBerry campaign, complete with different agencies and creative processes. Even within the same region, campaigns would change from quarter to quarter with little lasting effect.

"There were a lot of broken pieces," Boulben recalled during his keynote presentation at the company's BlackBerry Live conference on Tuesday.

Getting BlackBerry'… Read more

Forced to live with BB10, and kind of liking it

ORLANDO, Fla -- Irony may be funny to the gods of Olympus, but it's a cruel lesson for us mortals. I found this out the hard way at BlackBerry Live 2013. Within minutes of arriving at my hotel I managed to misplace my lovely HTC One test unit. As a result, my backup BlackBerry Z10 was suddenly promoted to first-string smartphone duty. … Read more

Apple iOS 6 devices get nod for U.S. military use

U.S. military members will now be able to use the iPhone 5, along with the Samsung Galaxy S4 and BlackBerry 10 devices.

The U.S. Defense Information Systems Agency (DISA) has approved the use of Apple iOS 6 devices on the Defense Department's networks, the agency said in a statement Friday.

That means the DOD can provide iPhones and iPads running iOS 6 to its employees, though employees cannot use their own devices on the military network, a DISA spokeswoman told CNET.

"It doesn't mean [Apple is] getting a contract with us or anything like that,&… Read more

BlackBerry regains some lost market share in Canada

BlackBerry has managed to regain some lost market share in its home country of Canada.

In a research note to investors on Thursday, Raymond James analyst Tavis McCourt reported that while BlackBerry's market share was just 6 percent in Canada in the fourth quarter of 2012, it jumped to 13.5 percent in the first quarter of 2013. The analyst believes that there was some excitement that cropped up around BlackBerry's latest handsets, the Z10 and Q10, which helped spur the change.

Still, BlackBerry is still far behind where it once was. According to McCourt, BlackBerry had a … Read more

Windows Phone jumps to third place in smartphone market

Microsoft's Windows Phone grabbed third place from BlackBerry in global smartphone shipments in the first quarter, market researcher IDC said Thursday.

Windows Phone accounted for shipments of 7 million smartphones, earning itself a market share of 3.2 percent last quarter. That was a gain from the first quarter of 2012, which saw shipments of 3 million and a market share of 2 percent.

Over the same period, BlackBerry saw its fortunes fall. Last quarter, shipments fell to 6.3 million from 9.7 million in the year-ago quarter, while BlackBerry's market share dropped to 2.9 percent … Read more

BlackBerry flaunts BB10 Bentley at BlackBerry Live

ORLANDO, Fla. -- One of the most memorable moments from BlackBerry Live 2013 was when CEO Thorsten Heins jumped into a special Bentley luxury auto tricked out with BB10 software. That's why I decided to see what the fuss was all about personally.

Luckily BlackBerry was thoughtful enough to provide the premium car for display on the BlackBerry Live show floor. And yes, after spending a short time behind the wheel of this fine automobile, I can report it's a sweet ride. Specifically I'm speaking to the Bentley's smooth integration of phone features, though the vehicle'… Read more

Can BlackBerry move past 'solid ground' to recapture past glory?

ORLANDO, Fla.--If there's one message BlackBerry wanted to convey at its annual confab, it's this: "We're back."

"It hasn't been that easy, and there's still a lot of work to do, but man, have we reached solid ground with this company," CEO Thorsten Heins said during his keynote address at BlackBerry Live on Tuesday.

BlackBerry was busy Tuesday, offering a smorgasbord of news. There was the device announcement in the form of the budget-friendly BlackBerry Q5. There was the updated BlackBerry Enterprise Server 10.1 for the business-minded. There was … Read more

BlackBerry's developer guru on its Android apps: Users hate them

ORLANDO, Fla. -- BlackBerry's advice for getting love from "CrackBerry" nation: build a native app.

In an effort to augment its library, BlackBerry allowed developers to port over existing Android apps to run on BlackBerry 10 devices. While most of them work, they can't access major features on the device. BlackBerry users notice the difference.

"From a commercial perspective, users hate them," said Alec Saunders, head of developer relations at BlackBerry. "Our partners who have ported apps get dinged for them."

There's some momentum behind app development for BlackBerry 10, Saunders … Read more

BlackBerry Messenger jumps to iPhone, Android

CNET Update busts out the Breakout:

Lots of news around BlackBerry in today's roundup. Not only is BlackBerry expanding the popular Messenger service as an app for Android and iOS, but it also is giving Messenger a social-media twist with BBM Channels.

BlackBerry keyboard fans in the U.S. are finally able to own the Q10 this summer when it arrives at T-Mobile, Verzion and Sprint. (Get the full Q10 review here.) Considering the phone was unveiled at the end of January, BlackBerry fans in the U.S. have had to wait awhile for any availability details. But as … Read more