BBH

Homeless hot spots at SXSW: A manufactured controversy

commentary AUSTIN, Texas--If you've been reading South by Southwest-centered blogs over the last 24 hours, you've probably gotten a sense of the outrage over what's being called the "homeless hot spots" program.

If you don't know what that's about, let me catch you up. A marketing agency sent some Austin homeless folks out on the streets, wireless hot spots in tote, with the idea that SXSW attendees in desperate search of Wi-Fi would pay a few bucks for the connectivity and for the chance to help out someone in need.

Some of the … Read more

A new way to see the Internet: the Google Chrome videos

Here's how you do product demos right: Advertising firm BBH has produced a series of videos for the Google Chrome browser, and you have to give them credit for creating such intuitive, almost naive metaphors for a very unemotional "technocratic" brand. Since Peter Greenaway, no one has married math and artistic expression more convincingly. It's truly "A New Way to See the Internet."

From the BBH labs site: "We took Google’s ingenuity & innovation as inspiration in developing the idea for seven short films (& an intro), demonstrating the benefits of Google … Read more

Google wants to destroy the advertising industry. (At last someone says it.)

In a post last week, I mentioned that the world's advertising agencies and their clients were all congregating (religious reference intended) in Cannes for the annual Advertising Festival.

Finally, one of the advertising executives, perhaps enjoying the fresh sea air that thankfully accompanies the hot air coming out of some people's mouths, could take it no more.

Google "clearly wants to replace the advertising industry in its totality," said Cindy Gallop, former CEO of the extremely well-respected agency BBH.

According to the International Herald Tribune, Ms. Gallop went on to declare that Google would be "… Read more