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Aurasma

Reality keeps getting weirder--or at least augmented

Augmented reality is far from mainstream--but a couple of exhibitors at CES are working hard to change that.

Aurasma, which is part of HP's Autonomy business, showed off its 3D augmented reality app. And today I caught up with a London-based startup called Blippar, which is set up at CES' Eureka Park.

Blippar, which last week raised an undisclosed amount from Qualcomm Ventures, has been in technical development for a year and just launched in August. It has about 30 partners in the U.K, and is working hard to sign up more and break into the U.S. … Read more

Aurasma brings static objects and images to life (podcast)

Imagine aiming a smartphone or a tablet at a cereal box and, instead of seeing the static image printed on the box, you see an animated feature appear as if it's playing on the front of the box. The same technology could be used to turn a picture in a printed newspaper into a video or--if pointed toward a product--it could launch a game featuring animated characters interacting with that product.

That's the aim of a new technology being introduced by Autonomy, the London-based company best known for its enterprise software.

Aurasma, which is a core technology designed … Read more