Consumer content

Tumblr CEO says average cost of ad campaign tops six figures

NEW YORK -- Companies are spending, on average, "north of six figures" on advertising campaigns on Tumblr, the CEO of the blogging platform said Wednesday.

David Karp, speaking at the TechCrunch Disrupt conference in New York, noted that advertising remains Tumblr's biggest challenge, but it's seeing good traction with its efforts.

"Budgets are starting to ratchet up," Karp said. He noted that "some of the best advertisers in the world" are turning to Tumblr.

Tumblr sits alongside the Internet elites in terms of audience, but the 6-year-old blogging medium has lagged far … Read more

Aiming for more retail deals, Square adds partnerships VP

For a mobile payments platform whose future success is tied to its ability to be accepted by as many retailers as possible, a company like Square has to have someone leading the charge toward such deals.

That's why Square -- the San Francisco startup founded by Twitter co-founder Jack Dorsey -- has just hired its first vice president of partnerships. It said today that it has tapped Alex Petrov, former PayPal vice president of retail marketing, for the job. Petrov also previously held the position of vice president of consumer brands at supermarket giant Safeway.

It will be Petrov'… Read more

LinkedIn turns online resumes into professional portfolios

LinkedIn is letting users take their online resumes to a whole new level. The social network announced Wednesday that people now have more options to visually showcase their work experience and talent with videos, images, and photos.

For example, graphic designers can show images of their past projects, photographers can show examples of their snapshots, and advertisers can launch videos of previous campaigns. With this new feature, LinkedIn is aiming to let users turn their text-only resumes into interactive lookbooks.

"You can illustrate your greatest achievements in the form of stunning images, compelling videos, innovative presentations and more," … Read more

Kindle iOS app enhanced for the blind and visually impaired

Amazon has enhanced its Kindle iOS app with new features of benefit to anyone but especially to those who are blind or visually impaired.

Released Wednesday, the latest version of the app supports Apple's VoiceOver technology, which reads aloud text that you've selected. More than 1.8 million books in the Kindle store are compatible with VoiceOver, according to Amazon. More than 900,000 of them are less than $4.99, while more than 1.5 million are less than $9.99.

You can turn on VoiceOver through the Accessibility options in the Settings menu on your iOS … Read more

Windows 8 inches up in desktop OS market

Windows 8 is slowly scratching its way up the OS food chain.

Microsoft's latest version of Windows took home 3.8 percent of all traffic captured by Web tracker Net Applications in April. That proved a small gain from its 3.2 percent share in March.

Starting with a 1.09 percent share in November, Windows 8 sliced out a 1.72 percent share in December. A 2.26 percent share in January helped it sneak past Mac OS X 10.8 to grab fourth place among all desktop operating systems. And February saw another small gain to 2.7 percent.… Read more

IE 10 doubles its share of desktop browser market

Internet Explorer 10 doubled its reach last month thanks to its recent debut for Windows 7.

In April, Microsoft's latest browser won a 6 percent share of all traffic seen by Net Applications, a healthy rise from the 2.93 percent captured in March. Of course, the bounce isn't too surprising.

Up until recently, Internet Explorer 10 existed only in Windows 8 and RT. But in late February, Microsoft released it for Windows 7 users. Among all desktop browser versions, IE 10 is now in sixth place, trailing slightly behind IE 6.

Internet Explorer 8 is the top … Read more

Monotype deal helps Google's fonts escape the Web

Through a deal with font specialist Monotype, Google's free fonts for Web publishing are spreading beyond the Web.

Monotype now lets designers use Google's 624 freely available fonts through its SkyFonts software for managing fonts on Windows and Mac machines. Although Google offers fonts for use on Web site, designers often need local versions on their computers for use in design software.

SkyFonts can be used to rent fonts from Monotype's library for short-term use. Tapping into the Google library of fonts, though, is free. Using the software will ensure people get the latest versions of the … Read more

Yes, you can tweet from Google Glass

Corrected at 9:30 p.m. PT: Due to erroneous information provided by a source, the original version of this report misidentified the app as an official Twitter app for Google Glass. It is in fact an app produced by a third party.

There's no doubt about it: Google Glass is already being used to send tweets.

For now, however, it's not known for certain that anyone has done so with an official Twitter app for Google's wearable computer. What is known is that LeWeb founder Loic Le Meur has been testing out a third-party app called … Read more

Vine adds front-facing camera functionality

Twitter said today that it has updated its stand-alone Vine mobile app to allow users to shoot video with both their front- and rear-facing cameras.

In a blog post, Twitter also said that Vine users now can tag someone in a post, meaning that people can, for example, shoot a video with a friend and add that person's name, or Twitter handle, in the post.

With the old version, users could only use the rear-facing cameras on their iPhones. Also, while it was possible to enter someone's name or Twitter ID in the associated text of a Vine … Read more

Yahoo graces Android app with Summly, too

To sum it up: First came the new Yahoo app for iPhone, then came the one for Android.

Just over a week ago, Yahoo brought out an iPhone app that features news summaries delivered using the natural-language algorithms and machine learning technologies from the company's recent Summly acquisition. Now, Yahoo brings us word of its similarly equipped new Android app.

And what a difference that eight days seems to have made in the excitement level for Yahoo.

The announcement of the iPhone app came in a posting from CEO Marissa Mayer and it made sure to name-drop Summly, a … Read more