Walmart exec: Mobile can revive personal touch for shoppers
LAS VEGAS -- Walmart believes smartphones can deliver the same kind of personalized service that founder Sam Walton embraced with his first store.
Where e-commerce brought the store to the Web, smartphones are bringing the Web to physical stores, with each consumer able to access data from their phones, according to Gibu Thomas, head of mobile for Walmart. "The future of retail is the history of retailing," he said during a keynote address at the CTIA Wireless trade show on Wednesday. "It's about a personalized experience for each shopper delivered through the smartphone."Critics fear … Read more