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How BlackBerry is fixing its once 'broken' brand

ORLANDO, Fla. -- When Frank Boulben joined BlackBerry a year ago as its chief marketing officer, he found a company whose reputation with the public was in shambles.

To make matters worse, its marketing strategy was in complete disarray. Each country or region had their own version of a BlackBerry campaign, complete with different agencies and creative processes. Even within the same region, campaigns would change from quarter to quarter with little lasting effect.

"There were a lot of broken pieces," Boulben recalled during his keynote presentation at the company's BlackBerry Live conference on Tuesday.

Getting BlackBerry'… Read more

Making sense of Google's high Galaxy S4 price tag

On Tuesday, when Google's Vice President of Android Product Management Hugo Barra told a crowd of nearly 6,000 attendees that the online giant would be releasing its own variant of the critically-acclaimed Samsung Galaxy S4, many broke out in applause.

Not only would the top-tier device sport all the same desirable specs the GS4 was already known for (like the quad-core Snapdragon 600 processor and Android 4.2 OS), it would also give Android purists/TouchWiz haters, an unsullied Nexus software experience.

Yes, there was clapping all around (and even a "woot!" or two) until Barra … Read more

Xbox rumors ramp up before unveiling

CNET Update needs to make better lunch choices:

In this episode of Update:

- Get ready for the unveiling of the next Xbox, and join CNET's live coverage of the Microsoft announcement on Tuesday. Among the latest Xbox news is the rumor that Microsoft will no longer use Xbox Points.

- See if Yahoo can get its groove back with tweets in its news feed, and the possible purchase of the blogging site Tumblr.

- Be among the first to stream your PC game in the bathroom by preordering the Nvidia Shield.

- Make a difference with how you … Read more

Zinio Z-Pass gives you three magazines for $5 per month

I love a good magazine. That's why I'm hoping digital distribution services like Next Issue and Zinio can help usher in the age of the digital periodical.

Yesterday, Zinio gave it a little nudge by unveiling Z-Pass, a sort of a la carte subscription option: three magazines for $5 per month.

According to the Zinio press release, "The monthly cost of a Z-Pass is the lowest available in the market for a multiple-magazine subscription model." That's technically true, but with a huge asterisk: Next Issue (a sort of Netflix for magazines) costs $9.99 per … Read more

BlackBerry regains some lost market share in Canada

BlackBerry has managed to regain some lost market share in its home country of Canada.

In a research note to investors on Thursday, Raymond James analyst Tavis McCourt reported that while BlackBerry's market share was just 6 percent in Canada in the fourth quarter of 2012, it jumped to 13.5 percent in the first quarter of 2013. The analyst believes that there was some excitement that cropped up around BlackBerry's latest handsets, the Z10 and Q10, which helped spur the change.

Still, BlackBerry is still far behind where it once was. According to McCourt, BlackBerry had a … Read more

Samsung: Galaxy S4 sales to hit 10 million next week

Samsung's Galaxy S4 is on pace to easily surpass its predecessor's sales record, Samsung Electronics co-CEO Shin Jong-kyun said Thursday in an interview.

Speaking to the Korea Times, the co-CEO said that Samsung's Galaxy S4 will sell through 10 million units next week, making it the fastest-selling smartphone in the company's history. Shin told the Korea Times that the Galaxy S3 took 50 days to pass the 10 million sales mark. The Galaxy S4 will hit that level less than a month since its launch.

The Galaxy S4 is the most feature-packed smartphone Samsung has launched … Read more

Google engineers: We're trying to fix Android fragmentation

SAN FRANCISCO -- Engineers on the Google Android team say they are still working hard to ensure that Android updates are rolled out to new devices in a timely fashion.

During a fireside chat at the Google I/O developer conference here Thursday, 11 members of the Android development team fielded questions from the audience of developers. Android team members acknowledged the continuing issue of fragmentation within the Android ecosystem. But they also said they planned to continue a rapid pace of innovation.

"This is something we think about a lot," said Dave Burke, engineering director for the … Read more

Google goes under the sea with Street View at Google I/O

SAN FRANCISCO -- Google and its partner The Catlin Seaview Survey need help from developers to document the world's coral reefs and save them from extinction.

During a session at the Google I/O developer conference, Richard Vevers of the Catlin Seaview Survey and Jenifer Austin Foulkes, a business product manager for Google Earth & Maps, talked up Google's efforts to bring underwater panoramic images to Google Maps.

Google first started virtually mapping the ocean floor four years ago, and in September the company launched its first 360 degree panoramic street views of the ocean. Google partnered with … Read more

Drool-worthy white Nexus 4 may hit Google Play June 10

Though the white version of the LG Nexus 4 began floating around the Interwebs as early as January, it may officially hit the Google Play Store starting June 10.

According to Android and Me, which reportedly got hold of the elusive device, the white Nexus 4 may even launch with Android 4.3, as well.

On Monday, CNET Asia reported that the white device appeared on a Google+ user site and speculated that it could make an appearance at this week's Google I/O.

Unfortunately, as we all saw in yesterday's keynote, no news of a white Nexus … Read more

Google e-mails money; Hangouts with ponies

CNET Update geeks out:

In this episode of Update:

- Learn how to send money through Gmail using Google Wallet, and RSVP to events without ever opening your e-mail invite.

- Become a Google Hangout app master and know the secrets to sending your Bronies some ponies.

- Beam yourself to Bing to be transported to the Star Trek universe, and brush up on your Klingon while there. Qapla'!

CNET Update delivers the tech news you need in under three minutes. Watch Bridget Carey every afternoon for a breakdown of the big stories, hot devices, new apps, and what's … Read more