Media

YouTube to advertisers: You need us to attract a younger crowd

NEW YORK--Google on Wednesday made its pitch for advertising on YouTube, telling companies that the site is a vital way to reach the highly desired 18- to 34-year-old demographic and a way to build a base of loyal fans.

However, the company didn't announce any new major projects or partnerships. Instead, executives positioned YouTube as hip and in tune with what younger viewers desire -- something it said its online rivals and traditional cable networks lack. And it noted that the transition to online viewing has already happened.

"The future is already here," Executive Chairman Eric Schmidt … Read more

Keith Richards: Apple's iPod shortchanges customers

Keith Richards wearing white headphones would be like Josh Groban wearing a skirt.

Or Steven Tyler wearing men's clothing.

Somehow, it wouldn't seem right.

Fortunately, it is unlikely to happen, because the Rolling Stone who once fell out of a tree has revealed he doesn't own an iPod. … Read more

Aiming for more retail deals, Square adds partnerships VP

For a mobile payments platform whose future success is tied to its ability to be accepted by as many retailers as possible, a company like Square has to have someone leading the charge toward such deals.

That's why Square -- the San Francisco startup founded by Twitter co-founder Jack Dorsey -- has just hired its first vice president of partnerships. It said today that it has tapped Alex Petrov, former PayPal vice president of retail marketing, for the job. Petrov also previously held the position of vice president of consumer brands at supermarket giant Safeway.

It will be Petrov'… Read more

Schoolgirl tries science experiment, arrested for felony

Who among us hasn't -- just once in our lives -- put a couple of things in a test tube, a bottle, or our mouths and wondered what might happen?

Occasionally, this might have difficult consequences. But rarely does someone try to arrest us for it.

16-year-old Kiera Wilmot wasn't so lucky.

This student at Bartow High School in Florida allegedly thought she'd put a couple of household chemicals in an 8-ounce water bottle, just to see the reaction.

The reaction was that she was expelled and marched off in handcuffs, accused of felony possession/discharge of a dangerous weapon.… Read more

Misspell Google search terms? It's probably hunger

It's hard to know whether those who can't spell are stressed, oppressed by excess multitasking, or merely uneducated.

The people behind the highly nutritious Snickers bar decided to prove that it might be none of the above.

It is, they posited, merely hunger that drives you to ignorance.

So, as AdAge reports, Snickers got together with Google to see whether they could encourage better spelling of Google search terms, as misspelling was causing Google's servers to seize up and spew smoke and curses.

I made up that last part.

As part of the campaign, the Snickers-sponsored machines … Read more

YouTube goes to Washington

Google's popular video channel and its public policy group have teamed up to provide members of Congress with feature-enhanced video channels today.

Citing an increase in public interest in streaming video from their elected representatives, Google has offered to improve the YouTube channels of all 535 members of Congress for free. They will be able to share via YouTube, e-mail, and social media live-streamed and archived videos such as the first hour of the recent Rand Paul filibuster, embedded above.

Google's content partnerships head honcho Robert Kyncl and vice president of Public Policy and Government Relations Susan Molinari … Read more

Yes, you can tweet from Google Glass

Corrected at 9:30 p.m. PT: Due to erroneous information provided by a source, the original version of this report misidentified the app as an official Twitter app for Google Glass. It is in fact an app produced by a third party.

There's no doubt about it: Google Glass is already being used to send tweets.

For now, however, it's not known for certain that anyone has done so with an official Twitter app for Google's wearable computer. What is known is that LeWeb founder Loic Le Meur has been testing out a third-party app called … Read more

Tennis star tweets his love for Galaxy S4 -- from his iPhone

Occasionally we sprinkle advice around here. It's intended to be both gracious and helpful.

Today's homily is for those who are paid by cell phone manufacturers to use their phones.

The advice is this: Please, please remember to use their phones.

I mention this only because of the latest telephonic faux pas committed by the very fetching Spanish tennis player David Ferrer.

It's the Madrid Open this week, so he thought he'd inform his almost 370,000 Twitter followers that he was so very, very happy with his new Samsung Galaxy S4.

Perhaps his competitive adrenaline … Read more

Digg to release Google Reader replacement beta in June

Digg surveyed thousand of people to find out what features they want in its upcoming RSS reader in preparation for a June beta launch, the company said in a blog post Tuesday.

"Our beta release in June will be just the beginning, a product built with experimentation in mind by a team eager to work with you to build something you love," the Digg blog reads.

This means Digg will start testing its RSS reader, which will probably be a subscription service, just a month before Google Reader shuts down.

This round of user feedback, gathered from over … Read more

Vine adds front-facing camera functionality

Twitter said today that it has updated its stand-alone Vine mobile app to allow users to shoot video with both their front- and rear-facing cameras.

In a blog post, Twitter also said that Vine users now can tag someone in a post, meaning that people can, for example, shoot a video with a friend and add that person's name, or Twitter handle, in the post.

With the old version, users could only use the rear-facing cameras on their iPhones. Also, while it was possible to enter someone's name or Twitter ID in the associated text of a Vine … Read more