Music

YouTube to advertisers: You need us to attract a younger crowd

NEW YORK--Google on Wednesday made its pitch for advertising on YouTube, telling companies that the site is a vital way to reach the highly desired 18- to 34-year-old demographic and a way to build a base of loyal fans.

However, the company didn't announce any new major projects or partnerships. Instead, executives positioned YouTube as hip and in tune with what younger viewers desire -- something it said its online rivals and traditional cable networks lack. And it noted that the transition to online viewing has already happened.

"The future is already here," Executive Chairman Eric Schmidt … Read more

John Williams to compose 'Star Wars' score? J.J. Abrams hints at it

Getting the straight word about the next "Star Wars" movie might be tougher than trying to escape out of a Sarlacc pit, but director J.J. Abrams has let loose a juicy tidbit about who may compose the score -- John Williams.

The impromptu revelation occurred during a "Star Trek: Into Darkness" press conference in Berlin on Monday, as Abrams fielded a question about the possibility of composer Michael Giacchino -- who has worked extensively with Abrams on previous ventures -- taking on "Star Wars." After speaking a few sentences about Giacchino's brilliance, Abrams threw everyone a curve ball and name-dropped Williams. … Read more

Keith Richards: Apple's iPod shortchanges customers

Keith Richards wearing white headphones would be like Josh Groban wearing a skirt.

Or Steven Tyler wearing men's clothing.

Somehow, it wouldn't seem right.

Fortunately, it is unlikely to happen, because the Rolling Stone who once fell out of a tree has revealed he doesn't own an iPod. … Read more

Can technology improve the sound of 300-year-old violins?

David Segal Violins is located just a few blocks from Lincoln Center and the Juilliard School in New York City. I stopped by the showroom to learn how the technology of violin making has changed, but that wasn't the main story. Today's violins may look similar to the ones made 300 years ago by Stradivarius or Guarneri, but they get used in different ways. Where before violins were only played in concerts, now they're also recorded. Segal tells me that a great concert violin might not work all that well to accompany a vocalist.

The "technology&… Read more

Hooked Up: Check out the set of NCIS with Pauley Perrette and her tech toys

In this week's episode of Hooked Up, Kevin Frazier hangs out on the set of "NCIS" with actress Pauley Perrette, who plays Abby Sciuto, the show's fan-favorite quirky forensic scientist. She talks about her role as the social media ambassador for CBS during "Tweet Week" and how she used Twitter to help keep the Hope Gardens shelter for families open.

Pauley bring hers own tech on set, including the dirtiest Macbook you've probably ever seen, and she shows us some of the fun set pieces in Abby's lab. She also talks about … Read more

New Windows Phone ad has a laugh at Apple-Samsung fight

If you've never been to a wedding that ended in a punch-up, you really haven't lived.

There's always something so bracing in seeing people devolve to their true, animal state, drunk and flailing their fists.

Someone at Microsoft clearly has recent experience with such a thing, as the company Monday released a new ad that describes the constant spat between fanpersons of Apple and Samsung as a battle between two tribes of the insane.

We are at a wedding. Everything seems fine, until someone with a very large Galaxy phone gets in the way of someone with … Read more

How to sing a cutesy love song in Klingon

The Improvised Star Trek podcast has recorded in Klingon what is perhaps the most twee love song ever written: Sixpence None the Richer's "Kiss Me."

OK, so we may have lied a little. We don't think it's actually possible to make Klingon sound "cute," never mind "cutesy." This video is hard evidence. Sixpence None the Richer's "Kiss Me" is possibly the cutesiest romance pop song written (although, feel free to disagree in the comments). In Klingon, it sounds like a mouthful of glitter-sprinkled gravel. … Read more

Are Apple fans really more loyal?

Having faith in other people is often as sensible as having faith that your bus will arrive on time.

People are, by their very nature, mercurial. The current world of supposed sharing often makes them more selfish, as they must spend more time considering how to present themselves publicly at all periods of the day.

It's somewhat surprising, then, that Apple still enjoys the loyalty that it does.

Wander past any Apple store and there always seems to be half the neighborhood in there.

And whenever surveys of brand loyalty are performed, Apple so very often seems to be … Read more

Born in the U.S.A.: Rogue Audio Cronus Magnum amplifier

A lot of audiophiles love tube amplifiers, and I've owned my share, but I don't currently have tubes in my main hi-fi system. I instantly remembered what I was missing when I hooked up the Rogue Audio Cronus Magnum integrated amplifier with my KEF LS50 speakers. They're good together.

Before founding Rogue Audio in 1996, Mark O'Brien worked for Bell Labs and other companies doing electronics development, lasers, and transformer design. Like so many audio designers I've met over the years, O'Brien started building amplifiers when he was a little kid. Audio is a … Read more

Undercover cops' devious new method to stop iPhone theft

If a man in a bar offers you a laptop for $70, you know it's probably stolen.

Yes, he might be wearing glasses and look a little like Bill Gates, but, please think, it's probably stolen.

Similarly, if someone tries to sell you an iPhone for a radically reduced amount, suspicion should surely be your guide.

Police in San Francisco are now using a slightly suspicious method to test your suspicions to the full.

Officers in plain clothes (which presumably means plaid shirts and 7 For Mankind jeans) are wandering around areas known to be popular for stolen … Read more