Surface

Microsoft Surface tablet pops up in U.K. retail store

Consumers in the United Kingdom can finally check out Microsoft's Surface tablet live and in person.

The RT-based tablet can now be found on the shelves of John Lewis, a well-known department store in the U.K., according to WPCentral.

Surface has been available at Microsoft Store outlets in the U.S., and just last week reached Staples and Best Buy. The tablet has also been available online through Microsoft in the U.S., the U.K., Australia, Canada, China, France, Germany, and Hong Kong.

Today's debut at John Lewis marks Surface's first time in a non-U.… Read more

Dell exec: I urged Microsoft not to call its tablet OS Windows RT

Should Microsoft have called it ARM tablet OS something other than Windows RT?

That was Dell's argument, according to comments made by a top executive at the PC vendor.

At the Dell World conference last week, Dell's vice chairman and president of its PC business, Jeffrey Clarke, told analysts what he thought of the name Windows RT, as reported by the Australian Financial Review.

Clark said he warned Ballmer not to use the Windows brand name in the new tablet OS since it would confuse consumers into thinking it supports traditional Windows applications. Designed to run on ARM-based … Read more

'Perplexing' Surface pricing can be explained, analyst says

The more things change, the more Microsoft would like them to stay the same.

That's the gist of Horace Dediu's assessment of the tech giant's "perplexing" pricing strategy for its new Surface tablet, as its old mainstay, the PC market, becomes the PC-plus-tablets market. It's the tablet portion of that equation, you see, that's driving the growth in that combined marketplace. (See Dediu's charts.)

For the several decades of the PC era, Asymco's Dediu points out, Microsoft has benefited from the "tax" payments that accrued to it by way … Read more

Microsoft Surface tablet arrives at Best Buy today

The Surface RT tablet makes its official debut at Best Buy today.

Microsoft's Surface will be available for sale at Best Buy's Web site today starting at 2 p.m. PT. The device will then make it way to Best Buy retail outlets and select Best Buy Mobile stores this Sunday, December 16.

Staples also has revealed that it will start carrying the tablet as soon as today.

The move is part of Microsoft's strategy to expand the reach of Surface beyond its own stores. Company officials said that the expansion was initially targeted for early 2013. … Read more

Microsoft Surface still the top Windows 8 device, ad data says

Microsoft's Surface RT tablet remains the single most popular Windows 8/RT device, though its lead isn't as pronounced as a month ago, according to an update of usage statistics.

The Microsoft tablet is still the single most popular device, but its share of usage among Window 8/RT devices has fallen by almost half compared to last month, according to AdDuplex, a Windows ad-serving business.

The ranking is based on data collected from 71 active Windows 8/RT apps on the AdDuplex network on December 7. The numbers don't appear to say anything about trends in … Read more

It's official: Microsoft Surface headed to non-Microsoft stores

As rumored last week, Microsoft is expanding distribution of its Surface tablets beyond Microsoft's own brick-and-mortar and online stores, starting as of mid-December.

The company also is making some of its holiday popups permanent stores, according to a December 11 announcement.

The U.S. and Australia will be first to get more retail stores carrying the Surface RT. "Additional availability will be added in a number of countries in the coming months," according to a Microsoft press release.

Microsoft officials are claiming the expanded retail presence was planned after the first of 2013, but that retailer interest … Read more

Microsoft's Surface isn't quite taking over the Web, study shows

Microsoft's Surface tablet isn't quite taking over the Web in terms of traffic, a new study showed.

Chitika, an advertising network that tracks online traffic, decided to compare usage of Surface versus Google's new Nexus line of tablets by sampling tens of millions of tablet impressions from its ad network in the U.S. and Canada from November 12 to 18. What the company found is that Surface is barely making a dent in terms of traffic from tablets.

Only 0.13 percent of North American tablet traffic came from Surface, which hit stores in late October. … Read more

Microsoft Surface Pro to get half the battery life of Surface RT

How much does battery life matter to tablet users? Microsoft may soon find out, first hand.

Microsoft went public today with pricing for its Surface Pro PC/tablet devices -- the Intel-based ones running Windows 8 Pro that will allow users to run their existing third-party apps on the desktop. The 64GB version will be $899; the 128GB version, $999. (Both prices include a pen, but no touch or type keyboard/cover. So add another $120 to $130 for that.)

Pricing is not all the team shared about the Microsoft-branded Surface Pros, due out in January 2013.

Surface Pros are … Read more

Reed Hastings says Microsoft's real test is Windows 8

Windows 8 is a much higher priority for Microsoft than the Surface v. iPad battle, according to Reed Hastings.

Hastings, CEO of video-rental service Netflix, was on Microsoft's board until stepping down last month. In a meeting with Dow Jones reporters, Hastings reflected on the challenges facing Microsoft.

"They got a better set of competitors than they've ever had, in Google and Apple, on different sides," said during the meeting according to All Things Digital, which is owned by Dow Jones. "So they've got some big, interesting competitive battles... I use the Surface. It'… Read more