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Line already forms in front of phantom Apple store

Update, 6 p.m. PT: The pop-up Apple Store in Austin is indeed a pop-up Apple Store in Austin. And it's now open. With a line that stretches more than a full block, the store is slowly processing iPad 2 buyers in town for SXSW. Our gallery has also been updated with pictures of the store's innards.

AUSTIN, Texas--Apple has declined to comment on whether the under-construction space at South Congress Avenue and Sixth Street downtown here is, in fact, a pop-up Apple store created just for the South by Southwest Interactive Festival (SXSW) and the launch this … Read more

Get a look at SXSW's rumored Apple pop-up store

AUSTIN, Texas--Word broke earlier Thursday that Apple would be constructing a temporary "pop-up" store here this week, a move that would permit the thousands of geeks who have descended upon Austin for the annual South by Southwest Interactive Festival (SXSW) to obtain shiny new iPad 2 devices when they go on sale Friday. Downtown Austin does not have a permanent Apple retail store.

The Austin American Statesman reported that Apple would be taking over a 5,000-square-foot space in the historic Scarbrough Building on Sixth Street and South Congress Avenue. So, armed with a camera, I went right … Read more