Gather 'round, children. Let me tell you a story. There once was this Web site called Woot. All the geek boys and girls (including this one) gathered there at midnight Central Time to refresh their pages and delight in the new deal of the day. They poured in for great festivals called Woot-Offs and chatted together to their hearts' delight. It was a time of magic and commerce and geekery run wild.
Not all good things last, though. One day, this geek gal woke up and realized she forgot to check in on Woot the night before, so she went to the site. There was a Woot-Off going on, but she didn't jump into the comments section to join in. Instead, she said "meh," and went back to work. Woot had lost its luster. Here's why.… Read more