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Google is making its first public relations play for parents.

On Tuesday, the search company will unveil a new Family Safety Guide, a parent's resource for kids' safety online. Mountain View, Calif.-based Google also teamed with the media-awareness group Common Sense Media to produce an online video called "A common sense approach to Internet safety." The video will be featured on the guide page, on YouTube, and throughout the video-on-demand services provided by Comcast, Time Warner Cable, and Cox (which are partners of Common Sense.)

Of course, Google has long offered technology and resources for parents. … Read more

Now that Yahoo has finally and officially signed on to the OpenSocial API bandwagon (see Techmeme), the company that Microsoft might buy has joined with MySpace.com and Google to create the OpenSocial Foundation. Facebook is still missing in action, considering whether joining the OpenSocial Foundation is in the best interests of its membership--or its own platform.

OpenSocial provides a useful piece of functionality, solving a developer problem by allowing applications developed with the APIs to run on different services without modification--write once, play many. A photo-sharing application could tap into the social graphs of Orkut, Bebo, MySpace, Ning, or … Read more

This post was expanded at 10:49 a.m. PDT to add comment from the OpenSocial Foundation conference call.

It's like the Justice League of social media: Google, Yahoo, and News Corp.'s MySpace.com announced on Tuesday that they have formed the OpenSocial Foundation, a nonprofit group to support the OpenSocial initiative that Google kick-started last year to promote a universal standard for developer applications on social-networking sites.

The OpenSocial Foundation is expected to be formed within 90 days, with more OpenSocial partners from across the Web on board in addition to the three responsible for the announcement.… Read more

A Google executive may have inadvertently tipped the wireless industry's hand on the launch time frame for Android phones.

Ever since introducing Android, a mobile-phone operating system, last November, Google has said that Android-loaded phones would be available in the second half of this year. However, on Monday, Richard Whitt, Google's Washington telecom and media counsel, put a finer grain on the launch expectations during a conference call about Google's plans for the "white spaces" spectrum, saying the phones could be out as soon as summer or fall of this year.

After the call, Google … Read more

I think we're going to have to call WiMax dead. After all, the CEO of a WiMax network said it's a "disaster." Ouch. In other news, Sony decided it's not cool to charge $50 to get rid of something you never wanted to begin with, Comcast maybe does and maybe doesn't want to put a camera in your set-top box, and Tom's gonna win himself an X Prize. Listen now: Download today's podcast

Breaking: Sony won't charge $50 to remove Bloatware http://blog.wired.com/gadgets/2008/03/sony-pay-an-ext.html … Read more

Google on Monday said it has a plan to have American consumers from Manhattan to rural North Dakota surfing the Web on handheld gadgets at gigabits-per-second speeds by the 2009 holiday season.

The company, joined by other heavyweights like Microsoft and Dell, has long been lobbying for the Federal Communications Commission to free up unused broadcast TV channels known as "white spaces" for unlicensed use by personal devices. That portion of the TV band is highly prized because it can propagate long distances and through obstacles.

It also possesses the bandwidth to support vastly faster data rates than … Read more

Google's new teleportation, its search-within-search function, is getting mixed responses, at least from some site owners, who may be remembering occasions when teleportation in the Star Trek transporter went wrong. Earlier in the month, Google introduced the teleportation functionality as a way to better help searchers find information within a site by providing a search box below the snippet of the top listing, which performs a "site:" search on the domain of that listing using the additional search terms the searcher added in.

The "site:" advanced query is quite familiar to those within the search … Read more

Two stories published on Monday highlight how tricky it can be to mesh Web user convenience with online advertisers' marketing goals.

The New York Times article "A new tool from Google alarms sites" says some retailers and publishers are concerned that the secondary-search tool unveiled by Google earlier this month could dilute user interest in their sites because it pulls up not only more pages from the relevant company but also displays ads from competing sites.

While analysts have praised the feature--and TechCrunch notes that 55 percent of its readers favor the service--the Times story also points … Read more

Now that Google has acquired DoubleClick--the display advertising feather in its proverbial cap--it's time to see if the hat fits.

The $3.1 billion acquisition, which finally closed last week upon European regulator approval, gives Google a much needed boost in the market for display advertising.

Google hasn't offered many clues as to what its plans are with DoubleClick, other than to hint at layoffs. But Google pundits and executives at small ad outfits do have concerns and plenty of opinions about what the search king should do.

Google's AdSense serves up pay-per-click text ads to Web … Read more