Fashion faddies may take note of Pantone's color of the year, Blue Iris (No. 18-3943). I'll be using it in my new logo not because it's hip, but because I admire its qualities. Pantone's Leatrice Eiseman stated, "Blue Iris brings together the dependable aspects of blue, underscored by a strong, soul-searching purple cast. Emotionally, it is anchoring and meditative with a touch of magic." Blue Iris is "supposed to answer several needs, hopes, desires, that kind of thing."
Tongue out of cheek, I had a hope and desire that "green" … Read more