Regal Entertainment Group, the nation's largest movie theater chain, said Tuesday it has reached an agreement with Real D to upgrade 1,500 screens with 3D technology.
The Regal deal is the largest commitment to 3D by any theater chain, the companies said, raising the number of screens running Real D's 3D technology to more than 3,500.
Terms of the deal were not disclosed. The launch will allow most U.S. markets to have 3D capability and will commence upon the completion of the Digital Cinema Implementation Partners (DCIP) initiative, the companies said.
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