Dynamic in-game ads coming to PlayStation 3
Studies have shown that many gamers actually like to see ads when they're playing their favorite first-person shooter or side-scroller. Hard as that may be to believe, the studies reveal that gamers find the ads make their experience more realistic.
Every time I think of that I have to heave a big sigh of resignation, since I find it depressing that realism based on ads is seen by some as a good thing.
But if you're one of the people whose opinion is reflected in those studies, you may be excited about a partnership announced Wednesday in which … Read more