I can only assume these characters battle "Blue Screen of Death" and "The Googlebot"The most disturbing thing is that I like the same band as Visual Studio Guy. Sigh.
During the back half of the 1990s, I was in charge of corporate marketing at Cyrix, a Texas-based microprocessor company, and at National Semiconductor, the company that bought Cyrix.
Today, I looked at some of the CNET news stories I was quoted in back then. I couldn't believe some of the blustery crap that spewed effortlessly out of my mouth.
Everything we did was the fastest, most powerful, most highly integrated, lowest cost, blah, blah, blah. The processor gods blessed everything we designed. Customers were lining up around the block. Intel was the devil incarnate. Advanced Micro Devices was just a lowly also-ran, doomed to forever live in Intel's shadow.
As the story turns out, Cyrix imploded and National Semiconductor blew I-don't-know-how-many-billion dollars cleaning up the mess. Intel's still the world's largest semiconductor company, and AMD--well, AMD at least survived.… Read more
Here's an innovative approach to facilitating social innovation: a "collaborative competition" leveraging sports.
Ashoka's Changemakers and Nike have partnered to open a worldwide search for projects that use the transformative power of sport to promote social change. Ashoka is a citizen-sector support system for social entrepreneurs. Changemakers is building the world's first global online "open source" community competing to surface the best social solutions, and then collaborating to refine, enrich, and implement those solutions.
Changemakers invited users worldwide to submit innovations to what it calls a "collaborative competition" -- an "… Read more
As much as most high-quality SEOers (those who practice search engine optimization "honorably") like to think of their pursuit as pure and intellectual, the fact of the matter is that search engine optimization is a form of marketing, no matter how you approach it.
Perhaps short of nonprofit organizations and the occasional Internet artist, people interested in getting their Web pages in top search results are interested in making money from the traffic that will come from those search engine links.
Steve Rubel wonders if "the Interruption Economy sacks prosperity:" "Conventional wisdom says that technology -- and nowadays the Internet -- will always continue to advance and bring with it productivity gains and prosperity. That's certainly been the case for years. However, historically there are pauses. After the benefits of the Industrial Revolution were fully realized it took awhile for the next big era to begin. I wonder if we're about to enter a similar lull now that the Information Age is arguably almost 30 years old." Rubel demands "we need new tools for … Read more
Are you looking for that edge online? Something that your competitors don't have? Forget wasting all your energy on a great design and developing superior content--it's not what you know, but who you work with.
Sooner or later, most of us in the industry get an e-mail, either passed on by someone we know, through our own e-mail, or possibly through one of our own sites that offers to help us achieve success online. Most of these are fairly nondescript and rather generic.
Then the other day, I had one passed on to me that was more than … Read more
When you're the world's largest chipmaker, it's hard to turn on a dime. It can be even harder to admit when you've overreached.
A shift has taken place at Intel over the last year or so. Once known for dictating the direction of the PC market, Intel is increasingly letting its customers carve their own path. With that subtle yet important change, the PC industry is moving past its Model T era and entering a new world of style and design, where a simple black or gray box won't do.
The most recent and telling … Read more
Doritos parent company Frito-Lay has been a proponent of the user-generated TV ad for some time now. Last year, it kicked off its "Crash the Super Bowl" advertising campaign, in which ordinary people (OK, ordinary people with nice cameras and video-editing skills) created ads for the cheesy chips and submitted them to the company, where they were promptly posted on YouTube.
For Super Bowl XLII, in which many of the game's high-profile ads turned out to be disappointing or downright stupid (at least in my opinion--but the Budweiser ads were pretty good this year), the second annual &… Read more